UNDESIGN | the undesigners
quote gayla sanders
Gayla Sanders @ Fluffco

“I don't want to be responsible for contributing to an already messed up cultural climate.”

In the past few years I've discovered that I really like designing what are commonly referred to as content sites. I think designing large corporate portal sites would be awful, but medium sized sites are great. Just being the designer often isn't enough for me. I like to be personally involved in a project. Even if personal involvement isn't a part of the work, I still feel a personal attachment to it because my time was sucked into its creation. It's important for me to feel good about what I'm doing. I don't want to be responsible for corrupting teenagers, selling crappy products or contributing to an already messed up cultural climate. I've done that for a living in the past and it was a really vapid, soul crushing experience. I couldn't find myself within it. I hated design. I didn't think I wanted to do it anymore or that I was even good at it. I couldn't understand what was happening to me, and then I realized that it was the work, the people I was working with and the whole climate surrounding the work. I hated all of it but mostly I hated how hateful it made me.

Leaving that last job changed my life. It forced me to get off my butt and start doing work that I really liked. Starting Fluffco was the first thing I had done in a really long time in a design capacity that I was truly proud of. Not just because I had made something pretty, but because I could stand behind the content. I had all of these ideas in my head or written on scraps of paper for years that I hadn't started. I'm still catching up with ideas from three years back. New ideas and work tend to get in the way and sidetrack me. However when I'm not realizing any of my ideas I get really miserable really fast. Self-indulgence is a big part of what motivates me. All of my best work (parts of Fluffco and all of You Grow Girl) has been the most self-indulgent. I define the word more as doing what you want to do without answering to anyone rather then engaging in an extended self-centred monologue. Inevitably I want people to get involved. I'm self-indulgent but I also prefer to work with other people and I don't mind sharing.

You Grow Girl Fluffco You Grow Girl
Secrets of the plant kingdom revealed.
Many-media design.


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