What's ironic about the Web design renaissance is that individual designers'
refusal of anonymity resulted in most everything, corporate and
non-corporate, looking the same. Web designers got to do anything they
wanted to. We got to run around the desert naked, painted blue. But we found
out: Everyone's pee looks the same in the sand.
Web designers didn't want to be anonymous. Web designers wanted to be accountability-free.
Web designers wanted to be
invited to fly to panels. Web designers wanted a Webbie. Web designers wanted nice looking stuff in
their portfolios (screw the surfing savages who couldn't figure it out). Web
designers wanted to be interviewed with their 58x58 picture at the top of
the page. Web designers wanted to be artists. Web designers wanted to be
If you want to be a rock star, what are you doing sitting at home in
front a computer using Flash? Go out into the promising night, drunk on
yourself, and be a rock star!
Doing good design involves a sacrifice, an offering, no matter how much you
are getting paid. Part of the sacrifice is agreeing to become anonymous.
Your fingerprints will still be on the thing, but it's not your face, it's
not your name, it's not your whimsy.
It means giving up this "brand called me" shit.
Find something you want to share with the world and, for a little while, try being a nobody.