I wonder, sometimes, if something gets lost in the recent debates over
corporate globalization, consumer culture, the media glut, and
Like most people, I want the solutions to social problems to be
quick and all encompassing, but the best (and possibly most effective)
solution is more complicated. It would require applying ideals on a personal
I sometimes think it's too easy to blame the big guys for our
problems, its a distraction from what really ails us. Playing the victim
keeps us from acknowledging our individual responsibility. Truth is, the
influence of media is really only as powerful as we let it be.
takes advantage of the holes in our psyche. It seems folks will forever be
targets as long as they are lonely, lost, and overlooked.
So maybe the
answer begins with ourselves and our relationships.
Perhaps, along with
steps we take in our professional work, the best defense against corporate
influence is to concentrate on the importance of family and friends on an
individual level. We need to find our own solutions instead of the
formulated ones given to us as consumers. It requires us to be true to
ourselves, which isn't always easy.
Children will learn it in turn, and
others from them. They will learn that they are useful and important. They
will learn responsibility, respect, and loyalty... key components to their
mental confidence that allow them to be expressive and analytic. These
individual traits are the most dangerous for those who would take advantage.
If we teach children to think for themselves then corporate culture won't be
able to do it for them.
Corporate and marketing executives would make
better decisions for us all if they knew they were accountable to
individuals who are confident enough to have ideals. They may even be
inspired by those ideals.
Its funny, we go to school for
so many years. We learn how to fit into society by familiarizing ourselves
with academics and learning how to make money. But in all that time so many
people never learn such basic things as communication, trust, and love. The
priorities at hand can be a distraction from what's really important.
I hope I can forever apply this simple outlook when life gets stressed, in
times of need my wife pulls me back and focuses my perspective. I will be
forever convinced, as inspired by my wife and family, that real strength
lies in one another.
Our heroes are each other.